Science and Technology in Cultural Context
Window Zoos Project: Invitation for Works

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For the exhibition "Window Zoos", the DAW International is looking for a few additional artworks that use Augmented Reality and Geo Tagged images. The project "WindowZoos" is inspired by an image of a car driving down Singapore’s legendary Orchard Road with its windshield plastered with stickers of popular cartoon characters. In keeping with the idea of the car and the experience it provides those inside it, a concept was developed to transform Orchard Road into a virtual exhibition by overlaying the entire road with geo-tagged media common to game technologies and augmented reality systems. Like the car's windshield, participants' mobile device screens become windows onto the virtual world that is emerging around us, expanding our notion of what constitutes public space and how art can be exhibited. Whether traveling by vehicle or by foot, artworks will augment the "stop and go" journey down the road adding to the hustle and bustle of the people and the glare and flash of window displays and neon signs.

Submission Procedure

Thematically, the theme and content of the works is open. We particularly welcome works that are suited for presentation in Singapore. All artworks must be finished and submitted and peer reviewed by the appointed jury. Only the best finished and publicly accessible work will be accepted and included in the show.

All accepted works will be included on a comprehensive tour map of the works will be provided with QR Code keying so that visitors can easily select the works positioned along the segments of Orchard Road.

Material to be Submitted

  • Object Title
  • Public Layar URL (such as,
  • 128 x 128 px Icon Image
  • 100 to 200 word Project Description
  • Print-Ready Publicity Image
  • 100 Word Biography

To submit your work please send the above listed items to the following email address. The jury will contact only those selected for the exhibition.

Submission deadline: March 31, 2013
Application by\\ Email attachments should not exceed 4 MB, image files in 300 dpi


Find more information about the project → more
For inquires please write to us:

Download the Call

WindowZoos Open Call, txt (2KB)

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Page last modified on March 13, 2013, at 08:04 PM